Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.
By: De Chernatony, Leslie.
Contributor(s): McDonald, Malcolm.
Material type: BookPublisher: Delhi: Elsevier/Butterworth-Heinemann, c2003Edition: 3rd ed.Description: xvii, 467 p. : ill. ; 24 cm.ISBN: 0750659807; 9788131204351; 8131204359.Subject(s): Brand name products -- Planning | Branding (Marketing)DDC classification: 658.8 Online resources: Table of contents only | Publisher descriptionItem type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.8 CHC (Browse shelf) | Not For Loan | 10744 |
Includes bibliographical references and index.
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